The AI receptionist for roofing companies that answers every website inquiry, even when you're on a roof.
Mara answers every web chat and form inquiry in under 60 seconds, books the inspection or estimate into your schedule, and follows up on open quotes, so the job goes to you instead of the crew that replied first.
- Answers every web chat and form inquiry in under 60 seconds
- Books inspections and estimates straight into your schedule
- Follows up on open quotes so they don't go cold
- Follows your hours, blackout times and on-call rotation
Roofing inquiries come in waves, not a steady stream.
A hailstorm, a windy night or a heavy rain can send a week's worth of inquiries in a day, usually while your crews are already up on roofs. A homeowner with water coming through the ceiling messages the next roofer on the list if nobody replies.
Mara answers every one of them, so your busiest weeks don't turn into your most missed.
Built for the inquiries roofers actually get.
A front office that knows your trade.
Leaks and storm damage
Mara captures what happened, the address and how urgent it is, then follows your emergency rules for who gets booked and when.
Roof inspections
Homeowners and buyers who want a roof looked at get a time on your schedule right away, before they contact someone else.
Repair vs replacement estimates
Mara books the estimate visit into the slots you choose, so quotes start on your calendar instead of sitting in an inbox.
Inquiries that arrive while you're on a job
Up on a roof and can't reply? Mara answers right away so the homeowner doesn't move on.
Open quotes that went quiet
Roofing quotes can take weeks to close. Mara follows up on every open quote on the schedule you set, so a quiet estimate has a chance to become a booked job.
After-hours and weekends
Mara follows your hours and blackout times, so she only books work you can actually take.
What your team needs before rolling a truck
A roofing visit goes better when the first message has the right details. We set Mara up to ask the questions you choose, so your crew gets a clear picture before anyone drives out.
Where it's happening
Which part of the roof, or which room shows the leak or stain.
How long it's been going on
A one-time drip after a storm is a different job from a stain that keeps growing.
Roof type and age, if known
Asphalt shingle, metal, tile or flat, and roughly how old the roof is.
Storm or damage event
Whether the problem followed hail, wind, a fallen branch or heavy rain.
Access and urgency
Whether water is coming in now, and whether anyone can reach the area safely.
Property details
The address and whether the homeowner or a tenant is the contact.
You decide what Mara asks and how each answer routes, so urgent leaks reach the front of your schedule and routine inspections wait their turn.
See Mara in action
Watch a homeowner reach out through your website chat — and Mara answer, qualify, and book the visit.
Example conversation
Hi, I have a leak in my ceiling after last night's storm.
Sorry to hear that. I can get someone out. What's the address?
214 Maple Street.
Thanks. Is water actively coming in right now?
Yes, a slow drip.
Understood. I'm booking you for the first available emergency visit tomorrow morning and sending the details to the crew.
Replies in seconds
Books the visit into your schedule
Follows your emergency rules
Storm days vs. slow days
Roofing demand follows the weather. After hail, a windstorm or a long stretch of rain, inquiries can arrive far faster than a small office can answer them. In a quiet stretch the same shop may only see a handful of messages a week.
The shop that replies first usually keeps the conversation. Mara answers every web chat and form inquiry the way you've set her up, whether it's a rush day or a slow one, and books each visit into the slots you open.
Weather drives other trades too. See how Mara works for HVAC companies
Built and managed for you.
One flat monthly price. No contracts. Nothing new to learn. We configure Mara to your services, service area and calendar. You approve everything before she goes live. Most shops are live within a few business days.
FAQ
Roofing questions, answered straight.
Can Mara tell an active leak from a routine inspection request?+
Yes. We set up Mara with your services and how you want each type of inquiry handled, so an active leak and a spring inspection are routed and booked the way your company runs them.
What happens when a storm brings a rush of inquiries at once?+
Mara answers every web chat and form inquiry the way you've set her up, so a spike doesn't leave homeowners waiting and then contacting your competitor.
Does Mara answer my phone?+
Mara runs on your website chat and inquiry forms. If you also want phone or text, ask about it on the demo.
Will Mara book jobs outside my service area or when my crews are full?+
No. Mara is configured to your exact service area, hours and calendar, including blackout times, so she only books work you can take.
Does Mara replace my office staff or estimator?+
No. She handles inquiries that come in after hours or while your team is out on jobs.
What details can Mara collect from a roofing inquiry?+
Whatever you choose. Common choices are the address, where the leak or damage is, how long it's been happening, the roof type and age if the homeowner knows them, and whether the problem followed a storm. We set this up with you before Mara goes live.
Can I decide which inquiries get booked first?+
Yes. You set the rules, so an active leak can go ahead of a routine inspection, and Mara books into the slots you open.
Will Mara quote a price for a roof repair or replacement?+
Mara books the estimate visit. She does not give a roofing price, because that depends on a look at the roof. Your team stays in charge of every quote.
What if a homeowner mentions an insurance claim?+
Mara records what the homeowner tells her and passes it to your team in the inquiry details. Your team handles everything to do with the claim itself.
How much does it cost?+
One flat monthly price with no per-inquiry fees. We show you exact pricing on the demo, based on your volume and service area. Month-to-month, cancel anytime.
Book your free demo
Stop losing jobs to whoever replies first.
Tell us about your business and we'll show you Mara in action. Book your free demo before the next inquiry goes to your competitor.